Most people have never heard of the term SEO, or search engine optimization. Unless they are in business, they probably don’t have a clue as to how SEO affects them every day. In reality, SEO affects everyone who has ever searched for something on the internet. The order of websites that pop up for an internet search aren’t random. In fact, they are decided by complex algorithms uniquely decided by each search engine (i.e. Google, Bing, Yahoo).

When a user types “best cellphones 2018” into their web browser, also known as a keyword search, they are shown the results that hopefully most apply to that search. The search engines decide the order in which the sites are listed based on relevancy factors, so users only see results related to their search. SEO maximizes the chances of websites to snag one of those top spots by telling the search engine why they deserve to be there. Since most people don’t move past the first page of search results when using Google, Bing or Yahoo, those top spots become critical for a business’ online visibility. Given that there are only ten spots on the first page of any search result, the competition for those limited spots is fierce.

Are you the SEO that struggles to collect critical campaign information from your clients at the start of their marketing campaign? If so, this client onboarding article was written just for you. Many marketing business owners dream of scaling their client base, though to do so, you need to have a system in place that cuts down on time spent collecting client data, giving you more time for internal tasks of each campaign.  How do we accomplish an automated onboarding system?

• Typeform
• Zapier
• Asana

What You’re Going to Get From This Walkthrough

1. A complete onboarding system designed for any online marketing business.
2. Discovering How PlacementSEO Uses This Very System
3. A system that’s simple to setup/simple for clients to use.
4. A system that’s free – absolutely no paid plans required (wow)
5. A system that can scale no matter how big your business is.

By writing this article, I hope that you walk away with a new emphasis on client onboarding while understanding how easy it is to automate what often seems to be a process that holds up most marketing campaigns.